S. Idrees et al., "3D Body Scanning with Mobile Application: An Introduction to Globalise Mass-Customisation with Pakistani Fashion E-Commerce Unstitched Apparel Industry", Proc. of 3DBODY.TECH 2020 - 11th Int. Conf. and Exh. on 3D Body Scanning and Processing Technologies, Online/Virtual, 17-18 Nov. 2020, #12, https://doi.org/10.15221/20.12.
3D Body Scanning with Mobile Application: An Introduction to Globalise Mass-Customisation with Pakistani Fashion E-Commerce Unstitched Apparel Industry
Sadia IDREES, Gianpaolo VIGNALI, Simeon GILL
The University of Manchester, Manchester, UK
The study aims to explore the 3D Body scanning mobile application Nettelo to determine mechanism, precision and level of acceptance of application for mass-customisation of garments. The mix-methods (Quantitative and Qualitative both) approach has been conducted to determine the responses of Pakistani consumers. Participants' responses have been analysed with try-on bespoke garments constructed by digital measurements extracted from 3D body scanning mobile application. Bespoke garments are well established and commonly utilised by consumers of Pakistan. Additionally, Pakistani fashion brands are famous for selling and designing unstitched apparel products which are economical and sustainable, to be used as a personalised tailored garment. However, traditional body measurement technique has been used to construct garments, which is a major obstacle to establish globalise mass-customised garments business using e-commerce fashion platforms. To extract digital human measurements for garments customisation, high and low-tech 3D body scanning mobile applications are available to both IOS and Android users. In addition, these web 3.0 technologies virtual size and fit tools and 3D body scanning technology have the potential to enhance the fashion e-commerce environment for online bespoke apparel shopping. The reliability of 3D body scanning technologies has been evidenced in various studies. The unstitched apparel product is famous in South-Asian countries, especially Pakistan has one of the biggest unstitched apparel industries with diversity in style, designs, and price range. The growth of 3D body scanning technology and virtual size and fit to enhance the consumer satisfaction level with sustainability in terms of bespoke garment construction is the most promising e-commerce fashion business model under development presently. 3D body scanning mobile applications have the potential to initiate globalise mass-customisation in fashion e-commerce Industry.
3D body scanning, mobile application body scanning, e-commerce, mass-customisation
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